What is meant by a sourcing strategy in talent acquisition?

A sourcing strategy in talent acquisition refers to a specific approach designed to identify and engage potential candidates for job openings. This involves various methods and techniques to discover talent, often before they apply for a position. The core of a sourcing strategy is to proactively seek individuals with the right skills, experiences, and potential fit for the organization, leveraging tools such as social media, professional networks, job boards, and recruitment databases.

The effectiveness of a sourcing strategy is crucial as it sets the foundation for the entire recruitment process. By identifying a pool of qualified candidates, organizations can enhance their chances of finding the best fit for their needs. This is distinct from interviewing techniques, job description creation, or retention tactics, which, while important, serve different purposes within the broader context of talent acquisition.