What should be identified for each metric to ensure relevance?

To ensure the relevance of each metric, it is important to identify the audience it is intended for. Understanding the audience allows an organization to tailor its metrics effectively to meet specific needs and expectations. It ensures that the data being measured resonates with the stakeholders involved, providing insights that are actionable and meaningful for decision-making. When metrics are aligned with the audience, it enhances the likelihood that the information will drive engagement, inform strategies, and lead to improved outcomes.

While objectives, strategies, and trends may also play a role in the development and analysis of metrics, they do not directly address the necessity of matching the metrics to the specific group that will be interpreting or utilizing that information. Identifying the audience is fundamental as it influences how the data is collected, reported, and used, facilitating a clearer understanding of the insights derived from those metrics.