Which tool can be used to track where visitors to a recruitment site originated?

Google Analytics is the tool used to track where visitors to a recruitment site originated. It provides detailed data on website traffic, allowing users to analyze the source of the traffic, whether through search engines, direct visits, referrals from other websites, or social media. By using Google Analytics, recruiters can understand which channels are effectively driving candidates to their site and tailor their recruitment marketing strategies accordingly.

The other options do not serve the purpose of tracking visitor origins. An Applicant Tracking System is focused on managing candidates and their applications, while Performance Management Software is aimed at evaluating employee performance. Payroll Management Systems handle employee compensation and related financial data, which is irrelevant to tracking web traffic.